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Content Operations

Dedicated to Evo’s core functionalities, this category covers all aspects of content inspiration, creation, and publishing. Learn how to streamline your content processes and continuously discover your audience’s preferences.

Topics Include:

* Streamlining Content Creation
* Content Inspiration Techniques
* Automating Content Publishing
* Continuous Audience Discovery

n today's digital era, brands must shift from treating customers as numbers to building genuine, emotional connections. This article explores the transformation from disconnection—where companies focus on products and sales—to a customer-centric model driven by real-time data.

The Customer Journey: From Disconnection to Emotional Connection

In today’s digital era, brands must shift from product-driven to customer-centric models. This article traces the journey from disconnection to emotional connection using technologies like social listening, web analytics, chatbots, and CRM systems. By turning real-time data into personalized experiences, companies boost engagement, foster loyalty, and drive sustainable growth.