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1️⃣ Introduction: The Shift in How We Consume Information
Social media has not only changed how we consume information but also how we process and react to it.
As platforms prioritize user retention and engagement, consumption trends are favoring two types of thinking:
Red Thinking (Emotional, Reactive): Users engage more with highly emotional content, quick responses, and viral narratives.
Green Thinking (Procedural, Automated): Users follow pre-designed patterns, rely on algorithmic recommendations, and consume passively.
Meanwhile, the other two types of thinking are declining:
Blue Thinking (Analytical, Rational): Users seek data, context, and in-depth information.
Yellow Thinking (Creative, Innovative): Users look for originality, new ideas, and disruptive content.
Hypothesis: This shift in information processing creates distinct opportunities in UX and hyper-personalization. The goal is not to "balance" thinking styles but to understand how they work to deliver digital experiences aligned with consumption behaviors.
2️⃣ Why Is This Happening? Explanation from DISC, Insights Discovery, and Herrmann
The shift in how we consume information and engage in social media can be explained through three personality and thinking models:
1. Insights Discovery and Cognitive Processing Preferences
Based on Carl Jung’s psychological types, this model states that people process information differently depending on their cognitive style.
🔴 Red: Makes quick decisions, driven by strong emotions. In social media, they consume high-impact emotional content.
🟢 Green: Prefers stability, order, and structured processes. In social media, they rely on algorithmic recommendations and suggested content.
🔵 Blue: Rational, analytical, and seeks detailed information. In social media, they explore content with deep data and context.
🟡 Yellow: Seeks innovation and creativity. In social media, they generate and consume disruptive trends.
Conclusion: Platforms prioritize content designed for Reds and Greens because they generate more engagement and user retention.
2. DISC and the Evolution of Digital Behavior
The DISC model (William Marston, 1928) explains how human behavior adapts to its environment.
Today, social media algorithms have reconfigured how users interact with content:
Reds (Dominance) have become more emotional and reactive.
Greens (Steadiness) have adopted a more passive role and consume without questioning.
Blues (Conscientiousness) are losing relevance to brief and viral content.
Yellows (Influence) create trends, but with less diversity and more repetition.
Conclusion : Platforms are shaping user behavior, reinforcing certain thinking styles at the expense of others.
3. Herrmann and Cognitive Adaptation to the Digital Environment
The Herrmann Brain Quadrants Model (Whole Brain® Thinking) describes how people process information based on four thinking styles:
3️⃣ UX Strategies for Hyper-Personalization Based on Cognitive Thinking
Brands cannot change how social media functions, but they can leverage how users process information to improve digital experiences.
Here are specific strategies for designing UX based on each thinking style:
🔴 UX for Red Users (Emotional, Reactive)
✔ Design interfaces with immediate responses and clear calls to action.
✔ Use emotional storytelling to connect with users.
✔ Avoid information overload, prioritizing visual impact.
Example: Personalized push notifications in social media to generate engagement.
🟢 UX for Green Users (Procedural, Automated)
✔ Offer structured and predictable navigation experiences.
✔ Create recommendation systems based on previous habits.
✔ Use interfaces with intuitive automation to simplify processes.
Example: Platforms like Netflix automatically adjust content based on user history.
🔵 UX for Blue Users (Analytical, Rational)
✔ Provide full control over information and advanced filtering options.
✔ Design interactive dashboards and detailed comparisons.
✔ Encourage exploration with deep search tools.
Example: LinkedIn Premium allows users to access analytical data on their content.
🟡 UX for Yellow Users (Creative, Innovative)
✔ Design highly visual and interactive interfaces.
✔ Encourage personalization and original content creation.
✔ Promote experimentation and modular design.
Example: Canva allows users to create visual content with flexible design tools.
4️⃣ Conclusion: Hyper-Personalization Based on Cognitive Thinking
-Social media has shifted how users process information, favoring reactive (Red) and automated (Green) thinking.
-UX design should leverage these patterns while also utilizing data (Blue) and trend creation (Yellow) to shape what content is consumed on social media.
-Hyper-personalization should be based on how each user processes information, allowing for more efficient and satisfying experiences.
Next Steps:
✅ Implement cognitive segmentation in UX strategies.
✅ Use AI to personalize digital experiences based on user thinking styles.
✅ Design platforms that allow for cognitive diversity in content consumption.
How will you leverage cognitive thinking in UX to enhance personalization?
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